Software vendor landscape is looking softer...

James H's picture

This is a literal and metaphorical observation based on some vibes that are filtering through.

In the literal sense it comes from a half year review of the landscape as seen by the Real Story Group and their excellent 'subway' map. I've always found this to be an insightful and interesting way to show the different strands of content technologies and how they interconnect and I have 'borrowed' this in the past for presentations about content management (like the one copied below for reference). So, comparing the 2011 map versus the 2010 map the most striking difference is that where once there were sharp angles and corners, the paths between vendors look much softer :) Whether that is a subconcious statement that implementors may not need to make so many 'sharp turns' these days when negotiating the vendor map or the designer's illustration skills have improved remains to be seen...

In a metaphorical sense, I am hearing about tougher times as multiple factors combine to 'soften' sales. This quote from an article I've read recently tends to reinforce those vibes...

For companies that have relative financial health, this is an excellent time to invest in the e-commerce, order management and warehouse management software that your business needs to become more efficient and to grow.  It’s now, during a time of uncertainty, that your competition may not be able to make the necessary changes.  There isn’t a software vendor in the retail and direct commerce space that hasn’t seen soft sales.  We see this as a time when you can negotiate a fair but reduced cost.  From a return on investment perspective, management is expecting an 18- to 24-month ROI from the savings.  In order to sell more software, vendors need to find ways to assist their prospective clients in cost justification—something at which many are inept.

[gigya src="http://prezi.com/bin/preziloader.swf" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="550" height="400" bgcolor="#ffffff" flashvars="prezi_id=fsjgp2b6ewjr&lock_to_path=0&color=ffffff&autoplay=no&autohide_ctrls=0"]

London Comms Prezi on Prezi

Tags: